Understand the report score

The report score shows how often the brand appeared in AI model answers to the prompts used in that report.

The percentage is the share of analyzable answers in which the brand was detected. For example, 40% means the brand appeared in four out of ten such answers. Answers whose analysis failed are not counted as answers without a brand mention. If there are no analyzable answers, the report fails and no score is published.

The report also shows results for individual models, example prompts and answers, and a comparison with competing brands. A competitor’s score represents its share of mentions across the analyzed answers. A brand’s position within an answer is separate from the percentage score.

Use the score as a view of brand visibility for the selected prompts, models, language, country, and reach. It does not measure website traffic or overall search ranking. When comparing reports, check that they use the same settings.