AI Ads

The Ads page helps you see where paid placements are beginning to appear around the questions you monitor. Use it to understand which advertisers are entering your category, which prompts already carry ads, and how their messages compare with your own presence.

This is a monitoring view. It does not place an ad or start a campaign. It records ads found alongside answers for your tracked prompts. At present, ChatGPT is the only active model in this view; other listed models are planned and cannot be selected yet. The separate OpenAI Ads account and campaign tools in PromptEye are a different feature.

Start with the scope of the data

The page’s numbers depend on the selected date range and the prompts in the current project. An ad appearing next to one of your prompts means paid competition was observed for that question in the selected period. It does not tell you how often every person saw the ad, whether they clicked it, or how much the advertiser spent.

Ads are recorded from the point when ad tracking was switched on. PromptEye cannot reconstruct measurements from before that point, and prompts you add later have ad data only from their first checks. A short history can show an early signal, but trends need a few weeks of data.

Ads are captured from ChatGPT answers to your monitored prompts. The model you choose on Visibility does not affect this page. If Visibility shows data but this page has never shown a single ad, contact PromptEye support to check whether ad tracking is switched on for your account.

The model picker labels models as Active or Planned. Active means the page currently collects data for that model. Planned means it is not available for ad monitoring yet; the screen says planned models will join without extra cost once their providers launch ads. Today, ChatGPT is active. Gemini, Google AI Overview, Perplexity, Copilot, and Claude are listed as planned.

Choose a period that answers your question

The date control at the top changes the time window used throughout the overview and its drill-downs. It opens on the last month. Choose a recent period to see what is happening now, or a longer period to understand whether advertisers keep returning to the same prompts. You can also set a custom range, up to 60 days. This page keeps its own period: changing it does not change the period on Visibility, and the other way round.

By default, changes are measured against the previous period of the same length. For example, a 14-day range is compared with the 14 days immediately before it. In the period picker you can choose another baseline, such as the same period a year earlier or a custom range; see Set the model and period for the options. A change is a difference in the measured rate or count; it does not by itself explain why the market changed. Changes are hidden when either period has fewer than 7 measured days, which is common shortly after ad tracking starts.

If you see a notice that the period holds more observations than can be read at once, the figures are based on only part of the data. Narrow the date range before using the numbers to make a precise comparison. The notice applies to the displayed figures, including changes that depend on the comparison period.

Read the summary cards

Monetised prompts

A prompt is monetised when at least one ad appeared beside an answer to that prompt during the selected period. The card shows the number of those prompts and their share of all tracked prompts. It compares the count with the previous period when a baseline is available.

This is a prompt-level measure: a prompt with one observed ad and a prompt with ads seen repeatedly both count as monetised here. Use Ad frequency in the group table or the prompt details to look at how often ads appeared in measurements.

Advertisers

An advertiser is usually identified by the destination domain of its ad. When that domain is unavailable, PromptEye uses the advertiser name to group observations. Multiple campaigns with the same destination domain count as one advertiser. If your own brand or domain appears among the observed advertisers, the card says you are among them; the matching advertiser is also marked (you) in the relevant detail. PromptEye recognizes your ads by the project’s domain and brand name, including the other domains and brand names added in Project settings. If your ads lead to a domain that is not listed there, add it so they are marked as yours.

The change beside this card represents advertisers that are new relative to the previous period. A company may be new to the selected comparison window without being new to the wider market: the page only knows what has been observed in your monitoring history.

Active creatives and retired creatives

A creative is one identifiable version of an ad, with its own headline, copy, destination, and possibly an image. Several versions from one advertiser count as separate creatives.

The card counts creatives seen in the selected period as active. It also shows how many were classified as retired during that period. Its change is new creatives minus retired creatives. A creative is marked retired when it has not appeared for at least seven days before the latest observation in the selected period. Because this depends on the selected period, the same creative can be active in one period and retired in another. This label is a signal of recent inactivity in your measurements; it does not establish that the advertiser permanently stopped running it elsewhere.

New advertisers

This card highlights companies whose ads were not present in the preceding period of the same length. Use it as a prompt to investigate a possible new entrant, not as proof that the company has just started advertising anywhere. If there is no usable comparison period, the page cannot reliably label an advertiser new.

Use the advertiser chart to compare paid presence

The advertiser table and daily chart use Ad. Visibility. For an advertiser, this is the share of collected answers in which at least one of that advertiser’s ads appeared. The chart shows the measure by day; the table summarizes it across the selected period. A company can have a higher Ad. Visibility than another without having a larger share of all ad impressions, because one answer may contain more than one ad.

Prompt coverage answers a different question: on how many of your tracked prompts did the advertiser appear? The percentage is relative to the full tracked prompt set, with the prompt count shown beside it. An advertiser can have high Ad. Visibility on a small number of prompts but low prompt coverage overall.

Select an advertiser to inspect its detail. Advertising since is the earliest observation available for that advertiser in the selected data; new in period means it was absent from the previous comparison period. Neither label proves when the company began advertising outside your monitoring history. The trend chart compares its daily Ad. Visibility with your brand when your ads were observed, the average for all advertisers, and the average for the ten highest-ranked advertisers. These averages provide context; they are not a target or a prediction of what your brand should reach.

The detail also breaks presence down by prompt group and by individual prompt. Group coverage shows how many prompts in a group carry that advertiser. Average Ad. Visibility is averaged across the group’s prompts. At prompt level, the advertiser’s rate is the share of that prompt’s measurements in which its ad appeared. Your own rate is shown separately, or the page says you don’t advertise for that prompt when no matching ad was observed.

Compare each advertiser’s share of ads

Share of ads redistributes the advertisers’ Ad. Visibility values so their shares add up to 100%. It helps answer, “Among the advertisers we observed, how is paid presence divided?” It does not mean that each company appeared in exactly that percentage of answers.

Click a company in the chart legend to hide it. The remaining shares are recalculated across the companies still shown. This is useful for comparing a smaller set, but the resulting percentages describe only that visible subset. Restore the company in the legend before treating the chart as the full market view.

Find prompts where advertising has appeared

The Monetised prompts table lists prompts with at least one ad in the selected period. It is sorted by the number of advertisers competing on each prompt and shows whether your own ad was observed there. Select a prompt through the detail views to inspect the advertisers and creatives connected with it.

If a row says Prompt no longer tracked, the ad was observed for a prompt that has since been deleted from the project. The historical observation can still help explain why an advertiser appears in the selected period, but the prompt is no longer an active monitoring target.

The Free prompts view lists prompts for which no ad was observed during the selected period. This can help you identify questions where paid placements have not yet appeared in your measurements. “Free” means no ad was observed for that prompt in this data window; it does not guarantee that no one is advertising on the topic elsewhere or that an ad placement is available to buy.

Read prompt groups as category coverage

Prompt groups are the same groups you see on Visibility. Ads does not provide a separate way to edit them; create groups and move prompts in Prompt Intelligence. Group changes also change how Ads organizes its group-level coverage. They do not change the prompt wording or past ad observations.

Prompts without a group do not appear in Ads per prompt group or in the Free prompts list, although they still count in the summary cards. Assign every prompt to a group if you want the group views to cover your whole prompt set.

In Ads per prompt group, Monetised shows how many prompts in the group had at least one observed ad. For example, “3 of 5” means three of the group’s five prompts carried an ad in the selected period.

Ad frequency measures how often an ad appeared in the measurements of the group’s monetised prompts. A value around 50% means an ad appeared in roughly half of those measurements. It is not the percentage of people who saw an ad. If no prompt in a group was monetised, frequency is not meaningful and the table shows a dash.

Select a group to see which advertisers and prompts make up that result. Group coverage on an advertiser’s detail shows both the number and share of prompts in each group where that advertiser appeared. This can reveal whether paid activity is concentrated around one type of customer question or spread across the category.

Review the creative library

The creative table and Competitor creative library let you inspect the ad versions behind the summary metrics. The table can be sorted, searched, filtered by advertiser, and paged. It includes the number of your monitored prompts where each creative appeared, its highest Ad. Visibility on any one prompt, and its share of observed ad impressions.

Max Ad. Visibility is a creative’s strongest prompt-level rate, not its average across all prompts. Prompts is the count of monitored prompts where that creative appeared. Share of ads shows its portion of all observed ad impressions for the selected period.

Open the preview to inspect the creative as it was captured in ChatGPT. The preview includes the advertiser, headline, body copy when available, destination, and image when available. Missing copy or an image means that element was not available in the captured creative; it does not mean the original ad never contained it.

Use All, New, and Retired to narrow the library, then search by advertiser or ad copy. A new creative is one first observed within the selected period. The retired status uses the same seven-day inactivity rule described above; it does not confirm that the advertiser ended the campaign.

Some destination links include campaign parameters such as campaign, medium, or segment. These are labels attached to the destination URL. If none are present, the page says no campaign parameters and identifies that version by its stable creative identifier instead. The absence of campaign parameters does not prevent you from reviewing the creative.

Use Insights to decide what to inspect next

Insights summarize a few useful signals from the selected period:

• Opportunity points to prompts with no observed ads and can open the free-prompts list. Treat it as a possible opening to investigate, not a guarantee that buying an ad is possible or inexpensive.
• Watch out flags a competitor ad beside a prompt that contains your brand name or one of the brand names added in Project settings. Open the creative to see which advertiser’s destination is shown next to that brand-related question.
• New player highlights an advertiser first observed in the selected comparison period. Open its details to see its prompt and group coverage.

An insight is a shortcut into the evidence, not a complete explanation of the market. Check the prompt, period, and creative before deciding whether it calls for an advertising or content response.

Common questions

Will I pay more when other AI assistants start showing ads?

No. The model picker says planned models join at no extra cost once their providers launch ads.

Is Ad. Visibility the same as brand Visibility?

No. Brand Visibility on the Visibility page is the share of answers that name your brand in the text. Ad. Visibility is the share of answers that carried an advertiser’s paid placement. A brand can have high Visibility and no ads, or run ads on prompts where the answer does not name it.

Can I export the Ads figures?

The Ads page does not offer an export at the moment. To share a view, send the link to an advertiser, creative, or group detail. The person opening it sees the period selected on their own screen, so ask them to set the same period.

Why does a link show “Not found in this period”?

The advertiser, creative, or group had no data in the period currently selected. Widen the period or go back to the overview.

When no ads or figures appear

No ads in this period means none of the tracked prompts returned an ad in the selected model and period. It is evidence about this monitored set only. Check that the date range includes days after tracking began and that the prompts still represent the customer questions you care about. Do not interpret an empty result as proof that the entire category has no advertising.

If the page says The figures could not be loaded, use Try again. A loading error is different from a successful result with no ads: until the retry succeeds, the page has no figures to interpret.

If a shared link opens to Not found in this period, widen the date range or return to the overview. The selected period may not contain the item, or the link may refer to an item that is no longer available in that view.

A practical review workflow

1. Choose a period long enough to include several measurements and confirm the model is active.
2. Check the Monetised prompts and Advertisers cards to see whether paid placements are emerging.
3. Compare Ad. Visibility with prompt coverage. This separates strong presence on a few prompts from broader category coverage.
4. Open the groups with the most activity, then inspect the prompts and creatives behind them.
5. Check Free prompts and the Insights cards for questions worth monitoring more closely.
6. If a partial-data notice appears, narrow the date range and review the comparison again before sharing or acting on the figures.

This workflow can help decide where to investigate further. Ads measures observed placements around your tracked prompts; it does not measure clicks, conversions, spend, or the full advertising activity of a market.