---
title: Traffic Overview
description: Read the latest AI visit, platform share, traffic changes, and AI referrals in Google Analytics.
---

Use **Overview** for a quick read on recent AI activity and what changed during the selected period. It is a useful starting point when you want to know whether AI services have begun visiting, which provider is most active, or where to investigate next.

## Setup checklist

If the project still needs setup, a checklist appears above the report. It can guide you through website tracking, a sitemap, Google Search Console, and Google Analytics. You can dismiss unfinished checklist items; dismissal hides the reminder for this project in this browser and does not connect or disconnect anything. Read [Settings and setup](../setup/) for what each connection contributes.

## Last AI visit

This panel shows the newest identified AI request, including its provider, page, time, and response. **Open** takes you to that page on your website; use it to check what the bot reached. A visit from an assistant may be labeled a likely citation signal. It means the assistant fetched that page while preparing a response, but PromptEye cannot confirm that the final answer linked to it.

If no visit has been recorded, the panel stays empty. That does not mean setup failed: a bot must actually request a page before there is a visit to show.

## Platform share and Insights

**AI Traffic Share by Platform** shows how the identified visits are divided among providers. A high share tells you which provider generated most of the recorded bot activity; it does not tell you which provider sent the most human visitors.

**Insights** turns the selected period into a few prompts for investigation, such as a change in total visits, the leading platform, or the number of pages fetched by assistants. Use the period comparison selector to choose the baseline. If PromptEye has not collected enough history for both periods, a comparison is unavailable and the current period still appears on its own.

## AI visits over time

The trend chart compares daily identified AI visits with the baseline you selected. You can turn the comparison off or use the same weekdays or a year earlier when available. This helps separate a real change from a difference in period length or weekday mix. A peak day marks the busiest day in the selected range; it is a useful place to open **Logs** and inspect what happened.

## AI referral sessions

When Google Analytics is connected, Overview also shows sessions that Google Analytics attributes to identified AI referral sources, engaged sessions, engagement rate, average session duration, key events, sources, and landing pages. This helps answer whether AI-referred people arrived and interacted with the site after a bot visit.

These are analytics sessions, not bot requests. Direct traffic cannot be attributed reliably, so the report includes only identified referrals. If Google Analytics is not connected, the page offers its connection flow here. Connecting it lets PromptEye read the selected property's analytics for this project; it does not install AI request tracking.